North Country Trail Association

Outreach and Communication

 

Showcase the North Country Trail and inspire stewardship.

 

NCTA Branding

The mission of the North Country Trail Association is to develop, maintain, protect, and promote the North Country National Scenic Trail as the premier hiking path across the northern tier of the United States, through a trail-wide coalition of volunteers and partners.

Brand standards offer guidance to those seeking to support the mission of the NCTA, especially through marketing, outreach, and other communications materials. Maintaining brand consistency ensures that the North Country Trail and the North Country Trail Association are quickly, easily, and professionally recognized, and thus, remembered. Please read the NCTA Brand Standards document before accessing and using any NCTA marketing resources.

If you have additional questions or need assistance, contact the NCTA Marketing and Communications Coordinator at 616-897-5987.

 

Brand Standards offer guidance to those seeking to support the mission of the NCTA, especially through marketing, outreach, and other communications materials.
A .zip file of various NCTA logo and font files.

Chapter Communications and Event Tools

These items are free for download and customization to NCTA Chapters. Please reference Chapter 5 of the Chapter Leadership Handbook for guidance on use of these items.
 

Hike 100 Challenge Posters and Flyers
Posters are 11 x 17 inches and flyers are 8.5 x 11 inches. It is recommended posters be printed by a professional print shop due to their size.

 

Next Generation Coalition Posters and Flyers
Posters are 11 x 17 inches and flyers are 8.5 x 11 inches. It is recommended posters be printed by a professional print shop due to their size.

 

Event Forms and Templates
These forms are all 11 x 8.5-inch PDF files. The Press Release Template is a Microsoft Word document.

 

Vermont
This is for updating Chapter tool trailers to include all eight NCT states. This Vermont graphic could be a vinyl sticker or magnet to be adhered to the trailer’s existing seven-state map logo. Take careful measurements of the trailer’s existing seven-state map graphic, including the thickness of the Trail line, then guide the print shop of your choosing to this web page to download the files.

Vermont Map Package
 
 
 
 
 
 
 
 
 

Trail Crew Sign
The NCTA Trail Crew Sign files are for an approximately 18 x 24-inch lawn sign with metal stakes. Guide the print shop of your choosing to this web page to download the files. It is recommended you also provide the print shop with a link to the NCTA Branding Package for download (available at the top of this web page), so they have access to design components like our typefaces and logos.

Trail Crew Sign Package
 
 
 
 
 
 
 
 

NCTA-NCNST PowerPoint Template
Before customizing this for your presentation needs, it is recommended you first download the NCTA Branding Package (available at the top of this web page). Install the typefaces/fonts on your computer. You will also have access to additional logo files.
 

Video 101
This document contains simple guidance to filming video using a smartphone or tablet, as well as some editing tips and eventually posting the video online.
 

Trail Volunteer and Trail User Vehicle Flyers
Flyers are 11 x 8.5 inches. These can be printed and placed in the windshields of vehicles parked at trailheads, or other workday or hike locations. There is a blank space on each for the volunteer or trail user to write in contact information in case of emergency.

 

Additional Resources
This list includes suggestions of additional resources for Chapters to reference when planning outreach activities. Some of these materials are available for direct viewing/download from here, but they are also available in other locations on the NCTA website, on web pages that host additional useful information.

 

Chapter Logos

A logo exists for each NCTA Chapter. Each download is a .zip file containing .jpg (image) and .eps (vector) files of the logo.

 

 

Header photo by Kate Lemon