Simply, the “Red Plaid Nation” is a branding term for our North Country Trail community—the people who build, use, maintain and find adventure on the trail, and tell its story. Our story. In marketing terms, a brand is a promise, communicating the value and desirability of belonging to and identifying with the North Country Trail community. At NCTA our branding tools include the […]

It’s almost that time again for NCT supporters to reach the masses this coming weekend via Midwest Mountaineering’s Outdoor Adventure Expo in Minneapolis, MN.  Here are some highlights of this Expo: 2013 North Country Trail thru-hiker Luke “Strider” Jordan will be a featured presenter and will give his first ever public presentation about his recently completed trek. […]

Wednesday, Oct. 2, 2013, 2:00 p.m. EDT With the shutdown of the federal government and publicity about the National Park Service (NPS) closing our national parks (the North Country National Scenic Trail is one such national park), we are being asked about hiking or doing trail work on the North Country Trail. The situation today […]