Our Stories

A New Trail Shop Experience

We know how much this community loves showing their North Country Trail pride, so we’re thrilled to announce a major evolution in how you gear up.

The NCTA is officially transitioning away from our traditional trail shop model to launch a new, modern e-commerce experience in this fall.

Over the past few months, you might have spotted us testing the waters with limited-edition apparel runs that call pop-ups. The response to these exclusive designs has been excellent, giving us fantastic insight into the styles, fits, and gear that our trail family wants to rock most. 

What does this mean for you?

• Fresh, expanded inventory: Say goodbye to limited basic gear. The new store will launch with a vibrant line of updated t-shirts, cozy hoodies, technical layers, hats, and more.
• Seamless shopping: Expect a more user-friendly digital storefront designed to make browsing and ordering effortless.
• More exclusive drops: Moving to a modern e-commerce model allows us to introduce seasonal gear releases and special event merchandise throughout the year. We will even offer exclusive pop-ups a few times a year. 

While we clear out our legacy inventory to make room for this massive shift, we appreciate your patience with our lighter storefront. Big things are brewing behind the scenes and we can’t wait to share every step of this journey with you.

Here’s a sneak peek at our upcoming pop-up, which launches mid-November at bonfire.com/store/ncta. Stay tuned for more!