North Country Trail Association

Staff

Executive Director

Andrea Ketchmark

(616) 897-5987, ext. 6
aketchmark@northcountrytrail.org

Andrea is responsible for advocacy leadership, overall organization management, staffing, strategic direction and financial accountability. She is also the NPS liaison and Board of Directors representative.

Andrea took on the Executive Director role in 2017 after serving as NCTA’s Director of Trail Development since 2009. She has a degree in Natural Resources Recreation and Tourism from Colorado State University, where she fell in love with trails and connecting people to outdoor spaces. Prior to joining the NCTA, Andrea managed the Volunteer Vacations program for the American Hiking Society. Andrea has engaged in building countless partnering relationships at state, national and local levels, and representing the NCTA in the larger trails and recreation community. She is on the Leadership Council of the Partnership for the National Trails System and the Michigan Non-Motorized Advisory Workgroup and is a graduate of the Great Lakes Leadership Academy. Andrea lives near Lowell, and enjoys exploring the Trail and other outdoor spaces in Michigan and beyond.

Director of Trail Development

Valerie Bader

(412) 606-7617
vbader@northcountrytrail.org

Valerie is responsible for Trailwide Chapter and Affiliate leadership support and comprehensive trail management, including project funding, advocacy, agency and private partnerships and trail protection.

Valerie joined the NCTA in 2018 as the Director of Trail Development. She graduated from the University of Pittsburgh and now resides in her home state of Pennsylvania with her husband Max. Valerie previously worked in the National Trail System with the Pacific Crest Trail Association and Continental Divide Trail Coalition, and has worked on trails across the U.S. with various nonprofit trail groups, volunteer organizations and youth corps. She loves spending time in the field with volunteers and teaching trail skills. In her free time, Val enjoys hiking, paddling and gardening.

Director of Development and Communications

Nancy Brozek

(616) 897-5987, ext. 5
nbrozek@northcountrytrail.org

Nancy is responsible for planning, directing and organizing all fundraising and public relations, including media, major gifts, planned gifts, and individual, corporate and foundation relations.

Nancy stepped into the role of Director of Development and Communications for the NCTA in 2019. She has a rich and diverse nonprofit career spanning more than 20 years. An avid storyteller, she enjoys sharing the countless adventures found on the North Country Trail. When not striving to protect and promote the Trail, she spends time with her ever-growing family, and friends. She loves the arts, football, and travel – preferably travel that includes exploring sites by bike or foot.

Regional Trail Coordinator for North Dakota, Minnesota and Wisconsin

Matt Davis

(701) 399-1883
mdavis@northcountrytrail.org

Matt is responsible for trail management, and Chapter support and direction in North Dakota, Minnesota and Wisconsin.

Matthew has worked for the NCTA since 2006. Previously, he worked for the Appalachian Trail Conservancy and University of Wisconsin-Extension. Matthew has an M.S. in Outdoor Recreation and over 20 years of experience in trail management. He lives in Detroit Lakes, Minnesota with his wife Stacy and their four children, who together have visited and hiked in all 75 of Minnesota’s State Parks and Recreation Areas.

Annual Fund Coordinator

Tarin Hasper

(616) 897-5987, ext. 9
thasper@northcountrytrail.org

Tarin is responsible for donor relations and managing the annual fund, including direct mail and electronic fund solicitation.

Tarin joined the NCTA in 2017 as the Annual Fund Coordinator. She builds on her prior 2.5 years of experience as the NCTA’s Administrative Assistant to create opportunities to make a difference on and for the Trail. She brings a B.S. in Sustainable Business from Aquinas College and a genuine love of the outdoors. She lives in Lowell with her family and loves spending free time on the Trail, on a beach, in a kayak, or in her garden.

Marketing and Communications Coordinator

Kate Lemon

(616) 897-5987, ext. 2
klemon@northcountrytrail.org

Kate is responsible for the NCTA website and social media channels, marketing materials, branding information, electronic communications, and media inquiries. She also aids production of the North Star magazine.

Kate stepping into the role of Marketing and Communications Coordinator in 2018. Prior to joining the NCTA, Kate was a graphics specialist in a research grant proposal development office at Penn State University. She also worked with both environmental nonprofits and state government in Colorado, and she earned a B.A. in Journalism from Indiana University (IUPUI). Kate cares deeply about public land accessibility and conservation, so you can often find her outside, advocating for and enjoying our spaces with her husband, son, and dog.

Administrative Assistant

Nicole Murphy

(616) 897-5987, ext. 8
nmurphy@northcountrytrail.org

Nicole is responsible for administrative support to the Director of Development and Communications, the Financial Administrator, and the Director of Trail Development. She manages volunteer hours reporting, awards, and Chapter membership reporting.

Nicole joined the NCTA in 2017. She is a native Canadian who moved with her husband and daughter to Michigan in early 2017. Nicole came to NCTA most recently from a nonprofit land trust in California. Her passionate interest in conservation programs and land protection combines well with the strong administrative skills she brings to the NCTA: She has more than 20 years of experience in administration, office management and executive assistance. She is also a certified trainer in a wide range of fitness programs. Nicole’s family lives in Lowell and her backyard opens onto the Trail! She cares deeply about protecting the land so that future generations will be able to enjoy it. She is also passionate about health and wellness, and understands that we need more nature is our lives! She is very excited to work on the team at the NCTA to continue to build and strengthen the Trail.

Administrative Assistant

Alison Myers

(616) 897-5987, ext. 1
amyers@northcountrytrail.org

Alison is responsible for administrative support to the Executive Director. She manages the Trail Shop and online orders, front-end reception, Chapter Leadership contact updates and the Hike 100 Challenge.

Alison came to the NCTA in 2016 as the Youth Outreach Coordinator for the Hike 100 Challenge. She is now our Administrative Assistant and Trail Shop Associate. After graduating from Greenville High School in 1999, she spent her summer volunteering with the Student Conservation Association at Mammoth Cave National Park maintaining the Sal Hollow Trail. Alison is a self-proclaimed “Nature Nerd” and enjoys geology, foraging, learning about plants and animals, and being outdoors. She has a deep love for Traditional Celtic music and plays in multiple area bands.

GIS Coordinator

Matt Rowbotham

(616) 970-1279
gis@northcountrytrail.org

Matt is responsible for Geographic Information Systems, including maps, analysis, trail information and updates. He is also the Association’s main IT support and management contact.

Matt was first introduced to the NCTA in 2002 as an intern studying geography at Grand Valley State University. He joined the staff in 2004. In addition to GPS and mapping, Matt also provides IT support to the NCTA. Matt lives in Traverse City, Michigan with his wife Brigid and their two daughters. Matt enjoys hiking and fly fishing, most of which he does on or near the NCT.

Financial Administrator

Lisa Senneker

(616) 897-5987, ext. 7
lsenneker@northcountrytrail.org

Lisa is responsible for financial reporting, budgets, payroll, audits, organizational financial management, and human resources.

Lisa joined the NCTA in 2018 as the Financial Administrator. She is a Lowell resident and a graduate of Bethel College with over 25 years experience in accounting and financial management.

Regional Trail Coordinator for Michigan

Kenny Wawsczyk

(231) 250-6779
kwawsczyk@northcountrytrail.org

Kenny is responsible for trail management, and Chapter support and direction in both the Upper and Lower Peninsulas of Michigan.

Kenny joined the NCTA as the Regional Trail Coordinator for Michigan in 2015. Seven years prior he worked seasonally for the U.S. Forest Service in the Manistee National Forest as the Trails Crew Leader. He was born and raised in the Trail Town of White Cloud, and still lives close by with his wife Maureen and their son and daughter. In his spare time you can find him outdoors either fishing, hunting or hiking.

Abby Whittington
Annual Events Coordinator

Abby Whittington

(616) 897-5987, ext. 4
awhittington@northcountrytrail.org

Abby is responsible for the Annual Celebration coordination, sponsorships, and other events.

Abby joined the NCTA in 2020 as the Annual Events Coordinator. She graduated from the University of Illinois at Urbana-Champaign and earned a B.S. in Recreation, Sport & Tourism. She has been creating memorable events for over seven years. Prior to joining the NCTA, Abby worked at Frederik Meijer Gardens & Sculpture Park as a Hospitality Coordinator. She also has worked in the hotel and restaurant industry. Abby is excited to be a part of the NCTA to help coordinate the Annual Celebration. In her spare time, you can find Abby baking at home and spending time with her husband, Steven, their daughter, Isabelle, and dog, Jax.



Header photo by Dove Day