Simply, the “Red Plaid Nation” is a branding term for our North Country Trail community—the people who build, use, maintain and find adventure on the trail, and tell its story. Our story. In marketing terms, a brand is a promise, communicating the value and desirability of belonging to and identifying with the North Country Trail community. At NCTA our branding tools include the […]
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Learn more about the NCT at the upcoming Outdoor Adventure Expo!
It’s almost that time again for NCT supporters to reach the masses this coming weekend via Midwest Mountaineering’s Outdoor Adventure Expo in Minneapolis, MN. Here are some highlights of this Expo: 2013 North Country Trail thru-hiker Luke “Strider” Jordan will be a featured presenter and will give his first ever public presentation about his recently completed trek. […]
Trail Alert: Middleville, MI – Paul Henry Thornapple Trail
The Paul Henry Thornapple Trail section from McCann Rd to downtown Middleville is closed from November 1 to December 1. This trail closure is an annual event. The portion of the Paul Henry Thornapple Trail/NCNST between the south village limits of Middleville (the second bridge south of Main Street) and McCann Road is closed each […]